Jojo teaches in the area of Marketing and Entrepreneurship. He specializes in the interface between Strategy and Design of Sales Organisations. As an academic, he has avid interest in the function of Sales and Distribution, Entrepreneurship Development and Consumer Behaviour ( B2C, C2C and B2G). He is the area head of Marketing at XIME Chennai, and teaches specialized courses like Retail Management. He has also taught courses on Environment, Society and Governance (ESG)

As an entrepreneur, he has co-founded an IT-services firm specializing in the areas of content development, design & management, including web and App development. Jojo is the Co-Founder and COO of SkillSkapes Private Limited. As a marketer, he has worked with some of the leading FMCG, Retail and Technology firms and has handled assignments in India and abroad. He has been associated with organizations like Reckitt Benckiser (FMCG), IKEA (Retail) and ALW (Technology) as part of his industry career and has taught at B-Schools like SDM IMD (Mysore) and Al-Fateh University in Libya (North Africa). He has conducted several workshops on Experiential Learning/ Soft Skills/ Analytics training for industry and academia.